5 Reasons you need a website
Updated: Apr 19, 2020
Not all businesses feel the need to have a website. I get that. Not only can they be difficult to put together if you aren't up to speed with the tech stuff, they can also be pricey and super time consuming to maintain!
A lot of my branding clients ask me if I think they need a website. They are just starting out, their budgets are low, they aren't selling anything and get most of their clients through other means. So I totally understand why they might be hesitant to spend the money (and the time!) to put up a website if they think they won't be getting any return on the investment.
To help, I have put together my personal top 5 reasons why I think businesses should have a website. This might help you make that decision yourself, or may re-iterate to you that you definitely do not wish to have one.
1. Online is the new Yellow Pages
I think this is one of the most important reasons to have a website. If you run a business, where are your contact details held? Where do people go, to find out where you are located (if necessary) or your phone number and email address? Even your current clients might misplace your business card, or that text message they got from a friend with your phone number on it. Don't underestimate how many people get online to do a quick Google search for a business as their means of research. In fact, if statistics are correct (from MineWhat.com) 81% of consumers conduct research online prior to making a purchasing decision. So why tap out of that opportunity to capture a portion of that market?
2. Your website is your 'out of office' backup
Going on holiday? Family commitments? Appointments to go to and cannot be answering your phone or emails right away? You can set up your website in any form that you like which benefits your personal business activities. It can be a simple landing page that lists your availability, your phone number and email. You can include a pop-up that you turn on and off depending upon what your availability is. Need a weekend to switch off? Throw up a pop-up that says your out of office and when you will be returning. This way you won't lose your potential audience as they will be able to reconnect or send you a contact form so you know they were enquiring.
3. It doesn't have to be costly or high maintenance
You don't need a highly skilled website developer to create your website, particularly if you are looking for a simple landing page one. There are so many programs you can use to create one yourself with many themes offered that you simply drag and drop elements to create what you are wanting to achieve. Even if you are not 'techy' this is something that is simple to teach yourself. Don't have the time? Then hire someone to do it for you, there are many website designers out there who will quickly and cheaply throw together a site for you that is easily managed. Just do your research and ask for a quote detailing exactly what you are wanting so there are no hidden costs at the end.
4. Google loves blogs
If you want to come up in search results, obviously having a website is going to help to get you there! Even better, is having a blog element in your website that is consistently being updated with fresh content. Search Engine Optimisation (SEO) is how your website is chosen to be in the top ten results in a search. There is a lot of complexities to SEO, in most cases businesses hire SEO experts to optimise their websites, however one of the basics that you can do for your own business is maintain a blog. The reason for this, is that if you are writing content that is relevant to your business, you will be using all the keywords' that prospective clients will be typing into Google. Google will see these keywords and believe, rightly so, that your website is relevant to this persons search. A blog also stops your website from being deemed 'static' as it is always updating. A static website will never be chosen as a result for a Google search.
5. It is the best way to SHOW OFF your business!
There is nothing wrong with a bit of tasteful self promotion. You can create a website that is in line with your branding so that is looks amazing and is instantly recognisable as your business. (Don't have a cohesive brand? Contact me! I can help)
The opportunities are endless when it comes to a website. You can make it as simple or as complex as you like, or your budget allows. Regardless of your industry, remember that an online presence is always going to be better than no presence at all.
Hopefully these tips have given you a clearer understanding as to whether or not a website is something you are able and willing to invest in.
ALSO!! Check out my essential Website Planning Checklist below. Save it to your computer and use it to get you started on those basic steps you must take to get your website up and running!
If you have questions, would like to know what sort of website you might require or just want to get some advice, please contact me! I am more than happy to do a quick analyses of your business and give you some pointers!